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Media Intern

Agency Philosophy:

Our agency philosophy is rooted in how we work. We do what other agencies do, but it’s how we do it that makes us the best partner.

  • Think in solutions, not problems. Roll up your sleeves and do whatever it takes to achieve the common goal.
  • Sweat the small stuff. Dig into the details. Understand the client’s business or challenge as well as they do so you can be a trusted partner.
  • Remember relationships matter. Relationships are a tool that can lead to growth – for you and for the agency. Actively listen and put effort into your relationships to build trust, find mutual ground, and create better connections.
  • Challenge creativity and data to coexist. We live in a data-driven world, but that doesn’t mean we sacrifice creativity. The marriage
    of creativity and data drives consumer behavior and fuels smart solutions and results for our client partners.
  • Have fun. Communications is about connecting – we spend our days telling stories, being creative and occasionally racing towards impossible deadlines. All the while, we share smiles and let music and laughs flow. Together.

Summary:

The Media Intern position is designed for candidates looking for hands-on media planning experience. The primary role of the Media Intern is to assist in the development, execution and stewardship of paid media plans. Through the use of quantitative research, analytical systems and creativity, the Media Intern will assist in the selection of specific media vehicles to maximize the impact of paid advertising messages.  The Media Intern is required to execute a number of administrative duties that will improve the productivity of his/her direct supervisor and the department as a whole.  This includes but is not limited to document duplication, meeting coordination and compiling/maintaining research materials.

 

Qualifications:

  • Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, with the ability to learn new computer systems
  • Exceptional mathematical abilities
  • Strong organization skills
  • Ability to handle multiple tasks
  • Strong communication ability – written & oral
  • Willingness to learn

 

Responsibilities:

  • Compile and analyzes relevant media research data to assist in campaign planning. This includes but is not limited to: compiling media cost and audience data from media vendors, evaluating media research data (MRI, ABC, Nielsen, Arbitron. Media Audit), conducts competitive media spending reports.
  • Develop a general understanding of media math, media management software, media research tools/software.
  • Assist in the maintenance of accurate media budget tracking spreadsheets.
  • Assist in the resolution of all media billing discrepancies and ensures that all media vendors are paid in a timely manner.
  • Develop points-of- view (POVs) and value analyses to support specific media vehicle recommendations.
  • Update client media flowcharts.
  • Maintain records and prepares periodic reports that may be required on assigned accounts.
  • Assist Assistant Media Planner with the development of media plan recommendation documents.
  • Monitor market for new media trends and advertising opportunities.

 

Why Tierney

  • Professional Development in annual performance reviews, training and development opportunities, mentoring, leadership coaching, etc.
  • A strong, vibrant, and growing commitment to Diversity, Equity, and Inclusion across all aspects of the agency, our people, our culture, our commitment to vendors and clients, and to our community. Read more about our commitment in our Pledge and Actions for Change.
  • Competitive, equitable salaries reviewed annually to ensure equity in market.
  • Competitive, inclusive, company benefits including Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, generous leave policy, 10-11 paid company holidays, Family Building Benefits (adoption, surrogacy benefit), tuition reimbursement and much more.