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PR and Influencer Marketing Intern

Tanya Taylor
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PUBLIC RELATIONS, INFLUENCER MARKETING, AND E-COMMERCE

INTERNSHIP DESCRIPTION

 

 

ABOUT TANYA TAYLOR

 

Tanya Taylor is a New York-based womenswear brand whose mission is to inspire all women to live in color. Through the artful use of color and original hand-painted prints, each Tanya Taylor collection is designed to bring confidence and high-energy happiness into daily life.

Each Tanya Taylor collection is designed with real women in mind. We consider fit and function, so that women can use our clothing as a tool to feel like the best version of themselves each day.

We are looking for an PR and Influencer Marketing Intern who is passionate, hardworking, detail oriented and a creative thinker to join our Marketing/ PR Team/E-COM. This internship is unpaid so candidates must be able to receive academic credit.

GOALS

  • Learn how an in-house PR team handles all aspects of the job, including media relations, product launches and press releases, influencer gifting, community management, and VIP dressing 
  • Learn how a small core team collaborates within a growing company 
  • Understand how the role of influencer marketing and PR is changing within contemporary fashion 
  • Better understanding of how e-commerce works at a small but fast-growing contemporary fashion company
  • Learn qualitative and quantitative tools and metrics of a role in e-commerce
  • Familiarize yourself with common industry platforms and software, such as RLM, Zonos, Joor, Kustomer, and Shopify

 

 

RESPONSIBILITIES

PUBLIC RELATIONS, INFLUENCER MARKETING

  • Research new faces and voices to expand the community network
  • Ideate and help execute influencer gifting initiatives timed to product launches and current events
  • Work with the social media and Ecomm team to identify content creators for seasonal product gifting and help facilitate project 
  • Continuously track and monitor industry changes to keep media and influencer database relevant 
  • Assist with PR placements and press/ credit tracking
  • Coordinate messengers and shipping logistics for samples 

ECOMMERCE OPS

  • Assist in the creation of products and image uploads
  • Assist in the merchandising of site
  • Support roll out of new site features
  • Assist in inventory management in inventory management software

 

BUSINESS ANALYSIS

  • Pull weekly reporting on E-commerce returned orders & share insights as needed
  • Provide weekly product selling documents
  • Provide weekly email and social reports
  • Reviewing product assortments

 

LEARNING

  • Excel- VLOOKUPS, Pivot tables, shortcuts
  • Shopify- all aspects of Shopify that an E-commerce manager uses
  • Klaviyo (email platform)- how to segment lists, how to create emails
  • Paid media platforms
  • 3d party platforms- RLM, Kustomer, Zonos, Joor

 

TASK SCHEDULE 

DAILY

  • Site monitoring and merchandising 
  • Organization of seasonal assets 
  • Pull style selling information 

 

 

PREFERRED REQUIREMENTS

  • Available 2-3 full days a week or 4-5 half days a week 
  • Must be able to receive academic credit 
  • Strong interest in the fashion industry 
  • Passionate about social media, specifically Instagram, influencers, and content creators 
  • Excellent verbal and written communication skills
  • Strong attention to detail and is professional and reliable 
  • Have access to a computer / laptop with reliable access to the internet, Microsoft Word, Excel, and PowerPoint
  • Have access to a cellphone with social media applications downloaded 
  • Bonus: Have interned in PR, influencer marketing, social media or at a contemporary brand.

Location: Union Square Office

 

Application Method(s)

Application Documents

Resume (Required)

Cover Letter (Required)

Portfolio (Optional)